Overall, Tanu stated that "'O.O' eased into the next sonic palette it hurls into the changes, making the whole effect counterproductive". Raj from NME described the song as "a rollercoaster ride of genres electropop to pop rock to hip hop" and compared the song to Girls' Generation's " I Got a Boy" and Aespa's " Next Level" however stating that "'O.O' comes off as a weak facsimile in the face of the complexity of the former " and that "'O.O' tries, but fails, to capture any attention for very long." Tanu further stated that " started off solid, edgy instrumentation complemented by pointed choreography the charms wear off when reaching the proverbial part two the transition more surprising than jarring seamless, being woken up abruptly from a dream". Overall, Divyansha stated that " serves as a fair introduction to the caliber and talent Nmixx members have to offer". Divyansha notes that "the switching between soundscapes may get slightly overwhelming for some listeners opening is a powerful mix of trap and bass-synth its second verse sees the soundscape quickly adopt the vibrancy and zest that pop rock has to offer". Critical reception ĭivyansha Dongre of Rolling Stone India described "'O.O' as a quintessential K-pop track meshes multiple genres into one". The A section of "O.O" was composed in the key of E minor, with a tempo of 133 beats per minute, and the B section was composed in A major with a tempo of 100 beats per minute. was described as a song with "mixture of baile funk, teen pop, and pop rock" genres with "intense captivating trap intro". "O.O" was written by Dr.JO (153/Joombas), composed by EJAE alongside with Brian U, Enan, MarkAlong, Charlotte Wilson, Chanti, Awry, Ayushy, Jan Baars, and Rajan Muse from The Hub, and arranged by the former three. The song alongside the music video was released on February 22. On February 21, the second music video teaser was released.
Two days later, the highlight medley video teaser was released. On February 17, the first music video teaser was released. Six days later, the track listing was released with "O.O" announced as the lead single. On February 2, 2022, it was announced that the group would debut on February 22 with the release of Ad Mare.
On July 9, 2021, JYP Entertainment announced it would be debuting a new girl group in February 2022, the first since Itzy in 2019.
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